McLaren Used A Strategy To Beat Mercedes To Win A New Major Sponsorship Contract And The Ending Was Unexpected..

McLaren has signed yet another major sponsorship deal, adding Mastercard to its roster – while Mercedes also appears to be vying for the global payments company. McLaren has added another major company to its sponsorship list, global payments company Mastercard.

This is a multi-year deal and Mastercard is described by the team as the “title sponsor”. Mastercard branding will appear on McLaren F1 cars later in the season.

Rival racing team Mercedes were also in talks to sign a deal with Mastercard, but appear to have been beaten to it by the Woking-based team. “Mastercard is a great brand with an iconic red and yellow logo that is instantly recognizable anywhere in the world,” said McLaren Racing CEO Zak Brown.

“Mastercard shares our absolute passion for providing fans with amazing experiences and the opportunity to truly feel part of our growing global racing community – and we are delighted to welcome them to the McLaren Racing family.”

Meanwhile, Mastercard chief marketing and communications officer Raja Rajamannar added: “We continuously explore new ways to deliver value to our customers and cardholders. Bringing them closer to their passion, what they love most, is at the heart of this, and racing has become one of the most exciting, most popular passions globally.

“For many people, McLaren is synonymous with racing – exciting, innovative, purposeful. We are delighted to partner with them and bring our brands together in a meaningful way. meaning in the eyes of fans everywhere.”

Related Posts

“A COMPLETE FARCE” Olympic Committee Revokes All Participation Rights for Imane Khelif and Valentina Petrillo Ahead of 2028 Games

In a shocking turn of events, Olympic organizers have announced the decision to strip Algerian boxer Imane Khelif and Italian sprinter Valentina Petrillo of all participation rights for the upcoming…

Read more

Les stars s’alignent sur le chemin de la rédemption de Ridder après sa quasi-dissolution pour devenir un prétendant au Super Bowl 2025.

Desmond Ridder, longtemps considéré comme un quarterback sur le point d’être relégué au statut de réserve, se trouve désormais à un carrefour crucial de sa carrière. Après une première saison…

Read more

Caleb Williams parle à Kevin O’Connell alors que les Vikings prennent la décision de suspendre Sam Darnold

Le quart-arrière des Chicago Bears, Caleb Williams, a échangé des mots d’encouragement avec l’entraîneur des Minnesota Vikings, Kevin O’Connell, alors que la franchise de la NFC North se prépare à…

Read more

Nick Wright a pointé du doigt et a qualifié Jared Goff de « civil » lors du commentaire de la NFL diffusé hier, provoquant un émoi dans la presse.

Le quart-arrière des Lions de Détroit, Jared Goff, continue de prouver sa valeur cette saison, mais certains experts, dont le journaliste sportif Nick Wright, ne semblent toujours pas pleinement convaincus…

Read more

Les Lions devraient signer le vétéran Ballhawk selon une nouvelle projection

Les Lions de Détroit connaissent une saison exceptionnelle avec un bilan impressionnant de 12 victoires pour une seule défaite. L’équipe est désormais concentrée sur la dernière ligne droite avant les…

Read more

Randy Moss révèle son combat contre le cancer et inspire une mobilisation massive

L’ancien joueur emblématique de la NFL, Randy Moss, a annoncé officiellement avoir été diagnostiqué avec un cancer, confirmant des rumeurs qui circulaient depuis plusieurs jours. Lors d’un live sur Instagram,…

Read more

Leave a Reply

Your email address will not be published. Required fields are marked *