In a groundbreaking move, CBS has reportedly signed a $700 million contract with media personalities Megyn Kelly and Candace Owens to launch a new morning talk show, aimed at competing directly with ABC’s long-running program, The View.
According to sources familiar with the deal, CBS is investing heavily in this new venture in an effort to shake up the daytime talk show landscape. The show, which is yet to be officially titled, is expected to provide an alternative perspective to the predominantly liberal-leaning The View, offering a mix of news, political discussions, and entertainment.
A Major Investment by CBS
The staggering $700 million deal is one of the most significant investments in the history of morning television. Industry analysts believe CBS is betting big on the star power of Kelly and Owens, both of whom have garnered massive followings for their strong and often controversial viewpoints. The network sees this as an opportunity to attract a broader audience, particularly viewers who feel underrepresented in mainstream daytime talk shows.
Megyn Kelly, a former Fox News anchor and ex-host at NBC, is known for her incisive interviews and no-nonsense journalism. Despite parting ways with NBC following controversies surrounding her remarks about race and political correctness, Kelly has maintained a strong presence through her podcast and independent media ventures.
Candace Owens, a conservative political commentator and author, has been a vocal critic of progressive policies and has built a dedicated following through her outspoken views on social and political issues. Owens’ presence on the show is expected to bring a bold, unfiltered perspective that resonates with conservative audiences.
What to Expect from the New Show
Though specific details about the format and premiere date remain under wraps, the show is expected to feature lively debates, high-profile guest interviews, and segments that delve into current events, pop culture, and social issues. Unlike The View, which features a panel of women with differing viewpoints, this new program will likely focus on a more right-leaning narrative, filling a gap in the daytime talk show space.
Industry experts suggest that CBS may be attempting to tap into the success of conservative media outlets, which have seen a surge in viewership in recent years. By positioning itself as an alternative to The View, the network hopes to attract a significant portion of the audience that feels underserved by mainstream media.
Reaction and Controversy
As expected, news of the deal has sparked mixed reactions. Supporters of Kelly and Owens have praised CBS for diversifying the perspectives available on television, while critics argue that the network is promoting divisive figures known for their polarizing opinions.
ABC has yet to comment on whether it sees the upcoming show as a serious competitor to The View. However, media insiders anticipate a ratings battle as both programs fight for daytime television dominance.
With a launch expected later this year, all eyes will be on CBS to see whether this ambitious venture can successfully challenge The View and redefine morning television for a new audience.
