Kendrick Lamar’s inclusion of Tam’s Burgers in his “Not Like Us” video has significantly boosted sales at the Compton location. Since its release on July 4th, the video has garnered over 37 million views on YouTube, shining a spotlight on the burger joint. In the visuals, Kendrick Lamar and DJ Mustard are seen arriving in a Lamborghini outside Tam’s Burgers, contributing to the viral attention.
According to Lauro Hernandez and his son Bryan Noe, managers of the Tam’s Burgers on Rosecrans Ave in Compton, the restaurant saw a surge in customers throughout the weekend following the video’s release. Locals and tourists alike flocked to the spot, leading to a notable increase in sales estimated between 30% to 40%. This uptick in business comes as a welcome boost, affirming Kendrick Lamar’s longstanding support for the establishment, which he has also referenced in interviews and lyrics over the years.
