While Eminem first announced his new album, The Death Of Slim Shady, in April, some current fans believe he may have been hinting at it before then. According to Billboard, some of Em’s most loyal fans seem to have discovered clues about the new album’s release in advertisements for another Dr. Dre since February.
At that time, Dr. Dre and longtime collaborator Snoop Dogg have shared a commercial for their Gin & Juice canned cocktail, a visual tribute to Quentin Tarantino’s 1994 breakout film Pulp Fiction. In this commercial, Dre and Snoop dress up as the movie’s two assassins, Vincent Vega and Jules Winnfield.
They appear in a dramatic scene, dumping a corpse in the woods and then opening a can of Gin & Juice while Snoop smokes marijuana. For eagle-eyed fans, they noticed a special detail: the corpse in the ad could be Slim Shady, an iconic character that Eminem often portrays in his music products. This is reinforced by the cover of Eminem’s The Death Of Slim Shady, where he is depicted lying in a body bag, very similar to the body bag Dre and Snoop take from the trunk of their car in the commercial.
Some fans even went as far as analyzing every little detail in the ad, from the way the light hit the body bag to the color of the car Dre and Snoop used. They believe that all of these details could be subtle hints that Eminem and his team left behind to create curiosity and excitement among fans about the new album. Some theories also suggest that the connection between the promotional scene and the cover may be a reference to the fictional death of the character Slim Shady, symbolizing the end of an era and the beginning of a new chapter. in Eminem’s music career.
However, not everyone believes in these theories. Some people think that all of this might just be fans’ imaginations running wild, that they’re trying to find connections that might not exist. After all, it’s been nearly four years since Eminem last released a new album. During that time, fans’ wait and expectations may have made them more sensitive to any clues that might be related to their idol’s return.
Given the current situation, it’s interesting to think that there could be a connection between the Gin & Juice ad and The Death Of Slim Shady album. But currently, there is little concrete evidence to confirm any identified cross-promotion. Regardless, the speculation and discussion surrounding these clues has certainly added to the anticipation and excitement among fans waiting for the return of Eminem and his new album.