Rihanna has featured her partner ASAP Rocky and their two-year-old son RZA in her latest Savage X Fenty campaign. The campaign showcases Rihanna’s classics line within the collection, including men’s boxers, briefs, and tee-shirts. In the campaign photos, RZA is seen wearing a black vest top and black briefs while sitting on the shoulders of his father, ASAP Rocky, who is dressed in a matching outfit.
Another photo from the campaign shows Rocky holding RZA in his arms, with Rocky’s back to the camera, revealing braided hair that spells out “Dad.” This marks another modeling gig for RZA, who recently appeared alongside his father in Bottega Veneta’s Portraits Of Fatherhood photography series, which also featured his younger brother Riot Rose.
Earlier in August 2023, Savage X Fenty introduced its first line of maternity wear, with Rihanna herself modeling one of the nursing bras alongside baby RZA. This campaign follows Rihanna’s expressed desire for more children, stating in an Interview magazine interview that she is open to having more than two children and leaving it to fate to decide.
Meanwhile, ASAP Rocky faces a pending criminal trial in Los Angeles, where he has pleaded not guilty to charges of assault with a semi-automatic firearm. The charges stem from an incident in November 2021, where Rocky allegedly pointed a handgun at a former friend and collaborator outside a Hollywood hotel.
The campaign not only highlights Rihanna’s fashion endeavors but also showcases her growing family and their involvement in her creative projects.