The menswear shows of Paris Fashion Week 2024 featured the expected presence of renowned designers alongside surprising offerings from emerging and avant-garde labels. A notable highlight was A$AP Rocky’s debut clothing collection, which arrived unexpectedly on Friday. The presentation exuded a strong gangster aesthetic, featuring models in balaclavas, cakes adorned with sugar resembling lines of cocaine, and luxury cars positioned in the courtyard of a private hotel.
Among the notable attendees were Colombian icon Maluma, while Rihanna made a striking appearance in an evening dress paired with a leather coat. The collection itself showcased oversized streetwear prominently branded with “American Sabotage AWGE,” potentially aiding the rapper amid his legal challenges, including allegations related to the shooting of his former associate, Terell Ephron.