Travis Kelce and Jason Kelce acknowledge the impact Swifties have had on the success of their “New Heights” podcast. During the Cannes Lions festival, the NFL brothers discussed how their connection to Taylor Swift has attracted a new audience to their show.
Travis noted that many of their new listeners were football newcomers, prompting them to simplify their football discussions to ensure broad accessibility and enjoyment. Jason expressed his enthusiasm for the podcast’s role in increasing female interest in football and fostering connections between fathers and daughters.