Rihanna, the multi-talented music icon and fashion mogul, recently made waves on social media with her daring new look while promoting her Fenty X Puma collaboration via Instagram Stories. Known for her ever-evolving style, the 35-year-old singer showcased a bold departure from her usual dark, flowing locks to a striking platinum blonde hairstyle. In a video clip shared on Thursday, she revealed the edgy new hairdo featuring bright orange strands interspersed within the blunt cut.
Accompanying her distinctive hairstyle was an equally eye-catching ensemble that exemplified her unique fashion sense. Rihanna sported an asymmetrical pleated skirt adorned with vibrant colors, paired with a graphic t-shirt and a stylish pink cardigan. Her look was accessorized with silver jewelry, including chunky chains and rings that complemented her overall aesthetic.
During the promotional clip, Rihanna also flaunted her impeccably long pearl-colored nails while casually lighting a rolled-up cigarette, adding a touch of rebellious charm to her appearance. The focus of her promotional efforts was the Fenty X Puma line, prominently tagged in the video. She completed her look with the ‘Creeper Phatty’ sneakers from the collaboration, priced at $140, emphasizing both style and comfort.
In terms of makeup, Rihanna opted for a striking pink theme, showcasing pink blush and eyeshadow that harmonized with her pink cardigan, demonstrating her attention to detail and coordination in every aspect of her public appearance.
Rihanna’s association with Puma dates back to 2014 when she first became the brand’s global ambassador and later took on the role of creative director for its Women’s division. This collaboration yielded significant success, notably with the launch of the Creeper sneaker in September 2015. Her influence extended further with the debut of her inaugural Fenty x Puma collection at New York Fashion Week in February 2016, marking a pivotal moment in her fashion career.
The latest collection, released on November 30, showcases a fresh interpretation of the iconic Creeper shoe with new colorways including neon blue, bright lavender, and classic black-and-white. This collection represents the second collaboration between Rihanna and Puma within the past year, following the successful launch of the Avanti sneakers.
Rihanna’s dedication to inclusivity is evident as she emphasized that the shoes are available in a wide range of sizes catering to men, women, and children, ensuring that even her own young sons, RZA and Riot, aged 1 and five months respectively, can also sport the stylish footwear.
Rihanna continues to captivate both in music and fashion, leveraging her unique style and creative vision to redefine industry standards. Her latest Instagram promotion not only showcased her new hairstyle and vibrant outfit but also highlighted her ongoing commitment to innovative fashion design and inclusive accessibility within the fashion industry.
